Reading Time: < 1 minute This post is an open question for anyone reading it. At what point generative AI becomes degenerative?
Generative AI umbrella term defines artificial intelligence models capable of creating new content. However, the critical point is that new content cannot be generated if the model has no source data.
Reading Time: 5 minutes It’s about optimizing your landing pages, offers, and overall user experience to convert more of your paid traffic into customers. Ad creatives, first-party data, and on-platform optimization will only get you as far.
Conversion rate optimization is the other, equally important, side of the paid advertising coin.
For startups, improving conversion rates means more customers, more sales, and, ultimately, more growth.
Reading Time: 3 minutes So here it comes – the overarching question many people in tech debated over the last few months. Can AI be creative? In this post, I will explain my stance and see how some of the most prominent AI systems respond when prompted about their creativity.
Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.
