
Paid Advertising for Startups: Maximizing ROI
Reading Time: 7 minutes In this post I delve into the dual engines of startup growth – strategic paid advertising and conversion rate optimization (CRO). While advertising gets your message in front of the right audience, CRO ensures that you effectively engage and convert this audience into customers.
I highlight the essential steps to set up successful ad campaigns, key considerations for tracking and measuring ad performance, and the vital role of CRO in enhancing your return on ad spend.