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growth marketing, ivan jerkic

Growth Marketing

LTV > CAC for the win

Growth marketing is an integral part of every product. It’s the sum of all activities that push a user towards the desired lifetime value for your business. On that same path, you strive to lower the costs by measuring every single activity.

Be it a product feature or a piece of marketing communication, you A/B test and optimize everything. Iterate, iterate, iterate. Growth marketing is creativity, agility, data, automation. Remember those words.

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meta ads for b2b, ivan jerkic
Growth Marketing

Meta Ads for B2B. Yes or no?

Reading Time: 2 minutes In my recent exploration on my blog, I’ve tackled a burning question: Are Meta Ads a game-changer for B2B marketing? Pitting them against the traditional giants like LinkedIn, I’ve conducted an eye-opening experiment. The results? Well, they might just defy your expectations. Dive into the full story to uncover whether Meta Ads truly have the edge in the world of B2B.

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product first marketing later, product growth, growth marketing, startups, ivan jerkić
Growth Marketing

Product first, marketing later?

Reading Time: 2 minutes Product first, marketing later? This is a ticking time bomb. This post is inspired by Lenny Rachitsky’s research on the initial hires of a dozen renowned B2B startups. While exceptions exist, a clear trend emerges; many favor product development. Why is this risky? Read more in the blog post.

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offline data, lead generation, qualified leads, ivan jerkic
Growth Marketing

How to leverage offline data for startup growth?

Reading Time: 4 minutes Bringing in quality leads is crucial for every business. Yet, the usual ratio is one quality lead for a few bad ones. This becomes incredibly “painful” when every single lead costs you a certain amount of money poured into the advertising budget.

How to make sure your lead generation campaigns bring in quality leads?

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data-driven attribution, ga4, omnichannel, ivan jerkić
Growth Marketing

Leveraging data-driven attribution to understand omnichannel in GA4

Reading Time: 3 minutes The talk about data-driven attribution (both in Google Analytics and Google Ads) has intensified since Google announced that, in the future, it would become the only available model alongside the widely considered “useless” last touch.

How can we leverage it to understand omnichannel marketing better? First, I’ll try to explain how data-driven attribution works.

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conversion rate optimization, cro, startups, ivan jerkic
Growth Marketing

Cracking the Code on Conversion Rate Optimization for Startups

Reading Time: 5 minutes It’s about optimizing your landing pages, offers, and overall user experience to convert more of your paid traffic into customers. Ad creatives, first-party data, and on-platform optimization will only get you as far.

Conversion rate optimization is the other, equally important, side of the paid advertising coin.

For startups, improving conversion rates means more customers, more sales, and, ultimately, more growth.

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paid advertising, startups, maximizing ROI, ivan jerkic
Growth Marketing

Paid Advertising for Startups: Maximizing ROI

Reading Time: 7 minutes In this post I delve into the dual engines of startup growth – strategic paid advertising and conversion rate optimization (CRO). While advertising gets your message in front of the right audience, CRO ensures that you effectively engage and convert this audience into customers.

I highlight the essential steps to set up successful ad campaigns, key considerations for tracking and measuring ad performance, and the vital role of CRO in enhancing your return on ad spend.

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growth marketing, startups, ivan jerkic
Growth Marketing

The Fundamentals of Growth Marketing for Startups

Reading Time: 6 minutes In this blog post, I will cover the fundamentals of growth marketing to help you plan and jump-start user acquisition leading to revenue growth.

Note: this blog post provides the overview from a higher perspective; I will not go into details – as there is no universal recipe for success. However, I hope that by following my blog in general, you might come to ideas worth implementing into your startup.

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long-tail marketing, ivan jerkic
Growth Marketing

Long-tail marketing

Reading Time: 3 minutes The long-tail marketing concept has become increasingly popular in the digital age. It refers to the vast array of products or services that cater to specialized interests, often overlooked by the mainstream market. Each niche product may not sell much on its own, but when you combine the sales of all long-tail products, they can surpass the sales of mass-market hits.

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scaling, ivan jerkic
Growth Marketing

The scaling trap

Reading Time: 2 minutes In general, many startups and small businesses tend to over-plan their scaling. Scaling is excellent; it will eventually bring money to your business – but it’s pointless to plan your growth routes before you even have a functional car (if you get the analogy).

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ai-powered marketing, ivan jerkic
Growth Marketing

The human factor in an AI-powered marketing

Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.

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