growth marketing, ivan jerkic, the marketing guy, splitx, one ivan

Growth Marketing

LTV > CAC for the win
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Growth marketing is an integral part of every product. It’s the sum of all activities that push a user towards the desired lifetime value for your business. On that same path, you strive to lower the costs by measuring every single activity.

Be it a product feature or a piece of marketing communication, you A/B test and optimize everything. Iterate, iterate, iterate. Growth marketing is creativity, agility, data, automation. Remember those words.

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growth hacking 101 for startups, startups, ivan jerkic, the marketing guy, splitx, one ivan
Growth Marketing
Ivan Jerkić

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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