Growth marketing is an integral part of every product. It’s the sum of all activities that push a user towards the desired lifetime value for your business. On that same path, you strive to lower the costs by measuring every single activity.
Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.
Reading Time: 4 minutes Complete customer journey is personalized, from search engines, social media feeds, advertising, and landing pages to post-purchase communication. We, as marketers, can directly control some parts of it, some we cannot, but we can influence the narrative as a whole.
Reading Time: 4 minutes TL;DR If you don’t manage your placements inventory and analyze campaign patterns on a strategic level, at least from time to time, while advertising to a generation that’s likely to have pre-school kids – you probably waste a lot.
Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.
Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.
Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.
Reading Time: 7 minutes I had a chat with Marin Zlatarić from Aureus Digital. Among other topics, we had a nice conversation about ditching the lead ads for good in order to increase the number of online appointments.
Reading Time: 4 minutes By going over what we did good and what we did bad over the years, I’ve come up with the list of “rules” for performance marketing.
Reading Time: 8 minutes Learn how to leverage machine learning to maximize the potential of your Facebook Ads campaigns.
Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.
