growth marketing, ivan jerkic, the marketing guy, splitx, one ivan

Growth Marketing

LTV > CAC for the win

Growth marketing is an integral part of every product. It’s the sum of all activities that push a user towards the desired lifetime value for your business. On that same path, you strive to lower the costs by measuring every single activity.

Be it a product feature or a piece of marketing communication, you A/B test and optimize everything. Iterate, iterate, iterate. Growth marketing is creativity, agility, data, automation. Remember those words.

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content, viral, viral marketing, growth marketing
Growth Marketing
Ivan Jerkić

What makes content go viral

Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.

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incremental effect
Growth Marketing
Ivan Jerkić

Understand incremental lift in advertising

Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.

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growth hacking 101 for startups, startups, ivan jerkic, the marketing guy, splitx, one ivan
Growth Marketing
Ivan Jerkić

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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