growth marketing, ivan jerkic

Growth Marketing

LTV > CAC for the win
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Growth marketing is an integral part of every product. It’s the sum of all activities that push a user towards the desired lifetime value for your business. On that same path, you strive to lower the costs by measuring every single activity.

Be it a product feature or a piece of marketing communication, you A/B test and optimize everything. Iterate, iterate, iterate. Growth marketing is creativity, agility, data, automation. Remember those words.

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paid advertising, startups, maximizing ROI, ivan jerkic
Growth Marketing

Paid Advertising for Startups: Maximizing ROI

Reading Time: 7 minutes In this post I delve into the dual engines of startup growth – strategic paid advertising and conversion rate optimization (CRO). While advertising gets your message in front of the right audience, CRO ensures that you effectively engage and convert this audience into customers.

I highlight the essential steps to set up successful ad campaigns, key considerations for tracking and measuring ad performance, and the vital role of CRO in enhancing your return on ad spend.

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May 15, 2023
growth marketing, startups, ivan jerkic
Growth Marketing

The Fundamentals of Growth Marketing for Startups

Reading Time: 6 minutes In this blog post, I will cover the fundamentals of growth marketing to help you plan and jump-start user acquisition leading to revenue growth.

Note: this blog post provides the overview from a higher perspective; I will not go into details – as there is no universal recipe for success. However, I hope that by following my blog in general, you might come to ideas worth implementing into your startup.

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May 5, 2023
long-tail marketing, ivan jerkic
Growth Marketing

Long-tail marketing

Reading Time: 3 minutes The long-tail marketing concept has become increasingly popular in the digital age. It refers to the vast array of products or services that cater to specialized interests, often overlooked by the mainstream market. Each niche product may not sell much on its own, but when you combine the sales of all long-tail products, they can surpass the sales of mass-market hits.

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April 17, 2023
scaling, ivan jerkic
Growth Marketing

The scaling trap

Reading Time: 2 minutes In general, many startups and small businesses tend to over-plan their scaling. Scaling is excellent; it will eventually bring money to your business – but it’s pointless to plan your growth routes before you even have a functional car (if you get the analogy).

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February 20, 2023
ai-powered marketing, ivan jerkic
Growth Marketing

The human factor in an AI-powered marketing

Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.

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October 28, 2022
data-driven storytelling, ivan jerkic
Growth Marketing

I know you better than you know yourself

Reading Time: 4 minutes Complete customer journey is personalized, from search engines, social media feeds, advertising, and landing pages to post-purchase communication. We, as marketers, can directly control some parts of it, some we cannot, but we can influence the narrative as a whole.

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September 29, 2022
smallest viable market, ivan jerkic
Growth Marketing

Find your smallest viable market

Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.

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June 25, 2022
content, viral, viral marketing, growth marketing, ivan jerkic
Growth Marketing

What makes content go viral

Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.

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May 23, 2022
incremental effect, ivan jerkic
Growth Marketing

Understand incremental lift in advertising

Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.

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March 4, 2022