blog, ivan jerkic, the marketing guy, splitx, one ivan

Welcome to my blog

Brand building / Growth

The technology has immensely advanced marketing, from machine learning in advertising to AI-powered copywriting & design. However, it made us lazy. Now, more than ever, human creativity plays a crucial role in marketing success.

Sometimes I write about marketing, sometimes tech, but mainly about the combination of both. And I am writing to create, challenge the conventional opinion, and make things grow. In short, I like both marketing & technology, and I love to write—a lot.

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Categories
smallest viable market, worldviews, growth marketing
Growth Marketing
Ivan Jerkić

Find your smallest viable market

Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.

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content, viral, viral marketing, growth marketing
Growth Marketing
Ivan Jerkić

What makes content go viral

Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.

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NFTs and marketing, bayc
Brand Marketing
Ivan Jerkić

NFTs and marketing

Reading Time: 4 minutes NFTs are here to stay, that’s for sure, but how do they complement your marketing and business strategy in a way that goes beyond the current hype? That’s the 1 million dollar question I will explore in this post.

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incremental effect
Growth Marketing
Ivan Jerkić

Understand incremental lift in advertising

Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.

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purpose of marketing, marketing, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

What’s the purpose of marketing?

Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”

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brand's tone, brand's voice, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

How to find your brand’s tone and voice?

Reading Time: 3 minutes Branding goes way more than choosing a logotype and color scheme. A brand is the soul of a product. A product without a brand is nothing more than a commodity. Easily acquired, easily replaced, easily forgotten.

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reddit trolls, ivan jerkic, the marketing guy, splitx, one ivan
Everything else
Ivan Jerkić

The best of Reddit trolls

Reading Time: 2 minutes This one will be rather short, but funny. I love exploring Reddit. It’s a goldmine of useful information on any subject. Also, Reddit is THE place modern trolls usually hang out.

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for free, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

Why can’t you do it for free?

Reading Time: 4 minutes You need to value your work. This is not a rant post, just an oversimplified explanation of common misconceptions I believe all of us working in marketing encountered at some point in our careers.

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growth hacking 101 for startups, startups, ivan jerkic, the marketing guy, splitx, one ivan
Growth Marketing
Ivan Jerkić

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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digital marketing during recession, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

3 Reasons Why You Shouldn’t Stop Digital Marketing During Recession

Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”

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