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ivan jerkic blog

Welcome to my blog

Growth / Technology / Marketing

The technology has immensely advanced marketing, from machine learning in advertising to AI-powered copywriting & design. However, it made us lazy. Now, more than ever, human creativity plays a crucial role in marketing success.

Sometimes I write about marketing, sometimes tech, but mainly about the combination of both. And I am writing to create, challenge the conventional opinion and innovate. In short, I like both marketing & technology, and I love to write—a lot.

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meta ads for b2b, ivan jerkic
Growth Marketing

Meta Ads for B2B. Yes or no?

Reading Time: 2 minutes In my recent exploration on my blog, I’ve tackled a burning question: Are Meta Ads a game-changer for B2B marketing? Pitting them against the traditional giants like LinkedIn, I’ve conducted an eye-opening experiment. The results? Well, they might just defy your expectations. Dive into the full story to uncover whether Meta Ads truly have the edge in the world of B2B.

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product first marketing later, product growth, growth marketing, startups, ivan jerkić
Growth Marketing

Product first, marketing later?

Reading Time: 2 minutes Product first, marketing later? This is a ticking time bomb. This post is inspired by Lenny Rachitsky’s research on the initial hires of a dozen renowned B2B startups. While exceptions exist, a clear trend emerges; many favor product development. Why is this risky? Read more in the blog post.

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degenerative ai, ivan jerkic
Technology

Degenerative AI

Reading Time: < 1 minute This post is an open question for anyone reading it. At what point generative AI becomes degenerative?

Generative AI umbrella term defines artificial intelligence models capable of creating new content. However, the critical point is that new content cannot be generated if the model has no source data.

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offline data, lead generation, qualified leads, ivan jerkic
Growth Marketing

How to leverage offline data for startup growth?

Reading Time: 4 minutes Bringing in quality leads is crucial for every business. Yet, the usual ratio is one quality lead for a few bad ones. This becomes incredibly “painful” when every single lead costs you a certain amount of money poured into the advertising budget.

How to make sure your lead generation campaigns bring in quality leads?

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data-driven attribution, ga4, omnichannel, ivan jerkić
Growth Marketing

Leveraging data-driven attribution to understand omnichannel in GA4

Reading Time: 3 minutes The talk about data-driven attribution (both in Google Analytics and Google Ads) has intensified since Google announced that, in the future, it would become the only available model alongside the widely considered “useless” last touch.

How can we leverage it to understand omnichannel marketing better? First, I’ll try to explain how data-driven attribution works.

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conversion rate optimization, cro, startups, ivan jerkic
Growth Marketing

Cracking the Code on Conversion Rate Optimization for Startups

Reading Time: 5 minutes It’s about optimizing your landing pages, offers, and overall user experience to convert more of your paid traffic into customers. Ad creatives, first-party data, and on-platform optimization will only get you as far.

Conversion rate optimization is the other, equally important, side of the paid advertising coin.

For startups, improving conversion rates means more customers, more sales, and, ultimately, more growth.

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paid advertising, startups, maximizing ROI, ivan jerkic
Growth Marketing

Paid Advertising for Startups: Maximizing ROI

Reading Time: 7 minutes In this post I delve into the dual engines of startup growth – strategic paid advertising and conversion rate optimization (CRO). While advertising gets your message in front of the right audience, CRO ensures that you effectively engage and convert this audience into customers.

I highlight the essential steps to set up successful ad campaigns, key considerations for tracking and measuring ad performance, and the vital role of CRO in enhancing your return on ad spend.

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growth marketing, startups, ivan jerkic
Growth Marketing

The Fundamentals of Growth Marketing for Startups

Reading Time: 6 minutes In this blog post, I will cover the fundamentals of growth marketing to help you plan and jump-start user acquisition leading to revenue growth.

Note: this blog post provides the overview from a higher perspective; I will not go into details – as there is no universal recipe for success. However, I hope that by following my blog in general, you might come to ideas worth implementing into your startup.

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long-tail marketing, ivan jerkic
Growth Marketing

Long-tail marketing

Reading Time: 3 minutes The long-tail marketing concept has become increasingly popular in the digital age. It refers to the vast array of products or services that cater to specialized interests, often overlooked by the mainstream market. Each niche product may not sell much on its own, but when you combine the sales of all long-tail products, they can surpass the sales of mass-market hits.

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scaling, ivan jerkic
Growth Marketing

The scaling trap

Reading Time: 2 minutes In general, many startups and small businesses tend to over-plan their scaling. Scaling is excellent; it will eventually bring money to your business – but it’s pointless to plan your growth routes before you even have a functional car (if you get the analogy).

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can AI be creative?, ivan jerkic
Technology

Can AI be creative?

Reading Time: 3 minutes So here it comes – the overarching question many people in tech debated over the last few months. Can AI be creative? In this post, I will explain my stance and see how some of the most prominent AI systems respond when prompted about their creativity.

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deadlines, ivan jerkic
Productivity

Set realistic deadlines

Reading Time: 2 minutes The word “deadline” is overused in modern jargon. I’ve been hearing it everywhere, all the time. Yet, we are so bad at meeting deadlines, especially self-imposed ones. Why do we tend to set unrealistic deadlines? How to make them more accurate? Do we even need them?

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ai-powered marketing, ivan jerkic
Growth Marketing

The human factor in an AI-powered marketing

Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.

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data-driven storytelling, ivan jerkic
Growth Marketing

I know you better than you know yourself

Reading Time: 4 minutes Complete customer journey is personalized, from search engines, social media feeds, advertising, and landing pages to post-purchase communication. We, as marketers, can directly control some parts of it, some we cannot, but we can influence the narrative as a whole.

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metaverse, ivan jerkic
Technology

Marketing metrics of the Metaverse

Reading Time: 6 minutes Now, we’re on the brink of something new, virtually unknown and exciting — The Metaverse, as we call it. What, how, and why should we measure marketing efforts within it? It’s a compelling and hard-to-answer question.

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smallest viable market, ivan jerkic
Growth Marketing

Find your smallest viable market

Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.

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content, viral, viral marketing, growth marketing, ivan jerkic
Growth Marketing

What makes content go viral

Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.

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incremental effect, ivan jerkic
Growth Marketing

Understand incremental lift in advertising

Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.

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reddit trolls, ivan jerkic
Technology

The best of Reddit trolls

Reading Time: 2 minutes This one will be rather short, but funny. I love exploring Reddit. It’s a goldmine of useful information on any subject. Also, Reddit is THE place modern trolls usually hang out.

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growth hacking 101 for startups, ivan jerkic
Growth Marketing

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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