The technology has immensely advanced marketing, from machine learning in advertising to AI-powered copywriting & design. However, it made us lazy. Now, more than ever, human creativity plays a crucial role in marketing success.
Sometimes I write about marketing, sometimes tech, but mainly about the combination of both. And I am writing to create, challenge the conventional opinion and innovate. In short, I like both marketing & technology, and I love to write—a lot.
Reading Time: 2 minutes In general, many startups and small businesses tend to over-plan their scaling. Scaling is excellent; it will eventually bring money to your business – but it’s pointless to plan your growth routes before you even have a functional car (if you get the analogy).
Reading Time: 3 minutes So here it comes – the overarching question many people in tech debated over the last few months. Can AI be creative? In this post, I will explain my stance and see how some of the most prominent AI systems respond when prompted about their creativity.
Reading Time: 2 minutes The word “deadline” is overused in modern jargon. I’ve been hearing it everywhere, all the time. Yet, we are so bad at meeting deadlines, especially self-imposed ones. Why do we tend to set unrealistic deadlines? How to make them more accurate? Do we even need them?
Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.
Reading Time: 4 minutes Complete customer journey is personalized, from search engines, social media feeds, advertising, and landing pages to post-purchase communication. We, as marketers, can directly control some parts of it, some we cannot, but we can influence the narrative as a whole.
Reading Time: 6 minutes Now, we’re on the brink of something new, virtually unknown and exciting — The Metaverse, as we call it. What, how, and why should we measure marketing efforts within it? It’s a compelling and hard-to-answer question.
Reading Time: 4 minutes TL;DR If you don’t manage your placements inventory and analyze campaign patterns on a strategic level, at least from time to time, while advertising to a generation that’s likely to have pre-school kids – you probably waste a lot.
Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.
Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.
Reading Time: 4 minutes NFTs are here to stay, that’s for sure, but how do they complement your marketing and business strategy in a way that goes beyond the current hype? That’s the 1 million dollar question I will explore in this post.
Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.
Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”
Reading Time: 3 minutes Branding goes way more than choosing a logotype and color scheme. A brand is the soul of a product. A product without a brand is nothing more than a commodity. Easily acquired, easily replaced, easily forgotten.
Reading Time: 2 minutes This one will be rather short, but funny. I love exploring Reddit. It’s a goldmine of useful information on any subject. Also, Reddit is THE place modern trolls usually hang out.
Reading Time: 7 minutes I had a chat with Marin Zlatarić from Aureus Digital. Among other topics, we had a nice conversation about ditching the lead ads for good in order to increase the number of online appointments.
Reading Time: 4 minutes By going over what we did good and what we did bad over the years, I’ve come up with the list of “rules” for performance marketing.
Reading Time: 4 minutes You need to value your work. This is not a rant post, just an oversimplified explanation of common misconceptions I believe all of us working in marketing encountered at some point in our careers.
Reading Time: 9 minutes “Industry experts” is a new category I’m introducing from, well – today. My first guest is Duje Kozomara. The format is simple. I am asking the questions and Duje is answering. Topic: data privacy.
Reading Time: 5 minutes What do you think? Skynet rising or AI go back to school? Machine learning is here to “enhance” copywriting.
Reading Time: 8 minutes Learn how to leverage machine learning to maximize the potential of your Facebook Ads campaigns.
Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.
Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”
