blog, ivan jerkic, the marketing guy, splitx, one ivan

Welcome to my blog

Marketing / Technology

From machine learning in advertising to AI-powered copywriting & design, the technology has immensely advanced marketing. However, it made us lazy. Now, more than ever, human creativity plays a key role in marketing success.

Sometimes I write about marketing, sometimes tech, but mostly about the combination of both. And, I am writing to create, to challenge the conventional opinion. In short, I like both marketing & technology and I like to write. A lot.

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for free, ivan jerkic, the marketing guy, splitx, one ivan
Back to Basics
Ivan Jerkić

Why can’t you do it for free?

Reading Time: 4 minutes You need to value your work. This is not a rant post, just an oversimplified explanation of common misconceptions I believe all of us working in marketing encountered at some point in our careers.

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the future of digital advertising is private, duje kozomara, consent.hr, ivan jerkic, the marketing guy, splitx, one ivan
Data Privacy
Ivan Jerkić

The Future of Digital Advertising is Private

Reading Time: 9 minutes “Industry experts” is a new category I’m introducing from, well – today. My first guest is Duje Kozomara. The format is simple. I am asking the questions and Duje is answering. Topic: data privacy.

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ecommerce, gtm, ivan jerkic, the marketing guy, splitx, one ivan
AdTech
Ivan Jerkić

GTM: eCommerce

Reading Time: 8 minutes In this post I will focus, as the title says, on tracking eCommerce, mainly on Wordpress WooCommerce stores and tell about a few cool tricks when it comes to Facebook Pixel tracking and Google Dynamic Remarketing via GTM.

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lead tracking, contact forms, gtm, ivan jerkic, the marketing guy, splitx, one ivan
AdTech
Ivan Jerkić

GTM: Lead Tracking and Contact Forms

Reading Time: 11 minutes Part one: lead tracking and contact forms. This is the first part of the post series on GTM tags & custom scripts I find the most useful in my projects. Here I will focus on tracking the leads from three most common contact forms: CF7, Elementor forms, or any AJAX-powered forms.

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growth hacking 101 for startups, startups, ivan jerkic, the marketing guy, splitx, one ivan
Growth Marketing
Ivan Jerkić

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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digital marketing during recession, ivan jerkic, the marketing guy, splitx, one ivan
Back to Basics
Ivan Jerkić

3 Reasons Why You Shouldn’t Stop Digital Marketing During Recession

Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”

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