ivan jerkic blog

Welcome to my blog

Growth / Technology / Marketing

The technology has immensely advanced marketing, from machine learning in advertising to AI-powered copywriting & design. However, it made us lazy. Now, more than ever, human creativity plays a crucial role in marketing success.

Sometimes I write about marketing, sometimes tech, but mainly about the combination of both. And I am writing to create, challenge the conventional opinion and innovate. In short, I like both marketing & technology, and I love to write—a lot.

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Categories
scaling, ivan jerkic
Growth Marketing

The scaling trap

Reading Time: 2 minutes In general, many startups and small businesses tend to over-plan their scaling. Scaling is excellent; it will eventually bring money to your business – but it’s pointless to plan your growth routes before you even have a functional car (if you get the analogy).

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can AI be creative?, ivan jerkic
Technology

Can AI be creative?

Reading Time: 3 minutes So here it comes – the overarching question many people in tech debated over the last few months. Can AI be creative? In this post, I will explain my stance and see how some of the most prominent AI systems respond when prompted about their creativity.

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deadlines, ivan jerkic
Productivity

Set realistic deadlines

Reading Time: 2 minutes The word “deadline” is overused in modern jargon. I’ve been hearing it everywhere, all the time. Yet, we are so bad at meeting deadlines, especially self-imposed ones. Why do we tend to set unrealistic deadlines? How to make them more accurate? Do we even need them?

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ai-powered marketing, ivan jerkic
Growth Marketing

The human factor in an AI-powered marketing

Reading Time: 3 minutes Even though you might think that it means we are playing on a leveled field and that anyone can set up a successful ad campaign powered by machine learning, growth marketing is more complex and individualized than ever. We are not digital marketing or PPC specialists. We are teachers, doctors, pilots, and strategists.

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data-driven storytelling, ivan jerkic
Growth Marketing

I know you better than you know yourself

Reading Time: 4 minutes Complete customer journey is personalized, from search engines, social media feeds, advertising, and landing pages to post-purchase communication. We, as marketers, can directly control some parts of it, some we cannot, but we can influence the narrative as a whole.

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metaverse, ivan jerkic
Technology

Marketing metrics of the Metaverse

Reading Time: 6 minutes Now, we’re on the brink of something new, virtually unknown and exciting — The Metaverse, as we call it. What, how, and why should we measure marketing efforts within it? It’s a compelling and hard-to-answer question.

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smallest viable market, ivan jerkic
Growth Marketing

Find your smallest viable market

Reading Time: 4 minutes Your product is not for everyone– it is for someone, but not everyone. Focusing on everyone will make you dull and average. You will need to compromise and generalize, requiring a vast marketing budget to be seen. Marketing and growth are all about creating your tribe. Your smallest viable market.

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content, viral, viral marketing, growth marketing, ivan jerkic
Growth Marketing

What makes content go viral

Reading Time: 3 minutes I used to think that these things couldn’t really be predicted or at least measured consistently and that viral marketing is nothing more than a set of growth hacking tactics – a buzzword. However, that’s not true. You can engineer content from the very beginning to be viral, and if you know how to do it properly – it will grow on its own.

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NFTs and marketing, bayc, ivan jerkic
Brand Marketing

NFTs and marketing

Reading Time: 4 minutes NFTs are here to stay, that’s for sure, but how do they complement your marketing and business strategy in a way that goes beyond the current hype? That’s the 1 million dollar question I will explore in this post.

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incremental effect, ivan jerkic
Growth Marketing

Understand incremental lift in advertising

Reading Time: 4 minutes In order to scale up the advertising effort, you first need to understand the incremental lift of your ad campaigns. Stop relying only on attribution, as it may lead you down the wrong path in long-term decision-making.

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purpose of marketing, ivan jerkic
Brand Marketing

What’s the purpose of marketing?

Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”

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brand's tone, brand's voice, ivan jerkic
Brand Marketing

How to find your brand’s tone and voice?

Reading Time: 3 minutes Branding goes way more than choosing a logotype and color scheme. A brand is the soul of a product. A product without a brand is nothing more than a commodity. Easily acquired, easily replaced, easily forgotten.

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reddit trolls, ivan jerkic
Technology

The best of Reddit trolls

Reading Time: 2 minutes This one will be rather short, but funny. I love exploring Reddit. It’s a goldmine of useful information on any subject. Also, Reddit is THE place modern trolls usually hang out.

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for free, ivan jerkic
Brand Marketing

Why can’t you do it for free?

Reading Time: 4 minutes You need to value your work. This is not a rant post, just an oversimplified explanation of common misconceptions I believe all of us working in marketing encountered at some point in our careers.

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growth hacking 101 for startups, ivan jerkic
Growth Marketing

Growth Hacking 101 for Startups

Reading Time: 5 minutes The hardest part is to start. However, if properly implemented, growth hacking model can help startups scale up quickly and efficiently.

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digital marketing during recession, ivan jerkic
Brand Marketing

3 Reasons Why You Shouldn’t Stop Digital Marketing During Recession

Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”

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