data privacy, ivan jerkic, the marketing guy, splitx, one ivan

Data Privacy

The future is private

“The future is private!” – we’ve heard this phrase so many times. When it comes from the likes of Mark Zuckerberg, it gets a bit hard to believe. We’ve seen many tech giants using data privacy for branding purposes. However, when it comes to actions, they never really go through with it. And, it needs to change.

The future of digital advertising includes respecting citizens’ privacy – and that’s a fact. Sooner or later, we will forget tracking as it is today and we will find new, more private, ways to measure marketing results. And, it will force us to become more creative. Welcome back “Mad Men”!

Browse the content

Or change the topic
the future of digital advertising is private, duje kozomara, consent.hr, ivan jerkic, the marketing guy, splitx, one ivan
Data Privacy
Ivan Jerkić

The Future of Digital Advertising is Private

Reading Time: 9 minutes “Industry experts” is a new category I’m introducing from, well – today. My first guest is Duje Kozomara. The format is simple. I am asking the questions and Duje is answering. Topic: data privacy.

Read More