back to basics, ivan jerkic, the marketing guy, splitx, one ivan

Brand Marketing

The roots of marketing

Why do we do it in the first place? What are the key elements of brand marketing? Sometimes you need to get back to basics in order to understand the true drive and meaning behind the complexity of modern marketing.

In these posts I write about the roots of marketing. What makes up good campaigns? How to identify your WHY? How to know the true value behind it? How to be more than just a commodity? The fundamentals.

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purpose of marketing, marketing, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

What’s the purpose of marketing?

Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”

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brand's tone, brand's voice, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

How to find your brand’s tone and voice?

Reading Time: 3 minutes Branding goes way more than choosing a logotype and color scheme. A brand is the soul of a product. A product without a brand is nothing more than a commodity. Easily acquired, easily replaced, easily forgotten.

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for free, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

Why can’t you do it for free?

Reading Time: 4 minutes You need to value your work. This is not a rant post, just an oversimplified explanation of common misconceptions I believe all of us working in marketing encountered at some point in our careers.

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digital marketing during recession, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

3 Reasons Why You Shouldn’t Stop Digital Marketing During Recession

Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”

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