Why do we do it in the first place? What are the key elements of brand marketing? Sometimes you need to get back to basics in order to understand the true drive and meaning behind the complexity of modern marketing.
Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”
Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”