My 2 cents on digital marketing, analytics, data, paid social, PPC ads, performance marketing, creativity, and growth hacking. Plus everything that falls in-between those keywords and more random stuff that I like to write about sometimes.
Reading Time: 8 minutes Learn how to leverage machine learning to maximize the potential of your Facebook Ads campaigns.
Reading Time: 6 minutes Part three: website engagement tracking and micro conversions. Learn how to track important micro conversions via GTM in a few simple steps.
Reading Time: 8 minutes In this post I will focus, as the title says, on tracking eCommerce, mainly on Wordpress WooCommerce stores and tell about a few cool tricks when it comes to Facebook Pixel tracking and Google Dynamic Remarketing via GTM.
Reading Time: 11 minutes Part one: lead tracking and contact forms. This is the first part of the post series on GTM tags & custom scripts I find the most useful in my projects. Here I will focus on tracking the leads from three most common contact forms: CF7, Elementor forms, or any AJAX-powered forms.
Reading Time: 4 minutes This blog post is my opinion on digital marketing during recession and on the burning question many people probably have at the moment, and will have in the upcoming months (or during any other future economic crisis that will inevitably come at some point): “Why should I invest anything in marketing activities if I am already in financial trouble?”