adtech, ivan jerkic, the marketing guy, splitx, one ivan

AdTech

Technology in advertising

Everything about AdTech – the good and the bad. Including my advice on how to scale your advertising efforts properly and commentary on popular and “the less-popular” advertising strategies.

Here you’ll find more about concepts and tools such as: machine learning, creativity in advertising, holistic approach, Facebook Ads, Google Ads, Google Tag Manager, Google Analytics, and many other.

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ecommerce, gtm, ivan jerkic, the marketing guy, splitx, one ivan
AdTech
Ivan Jerkić

GTM: eCommerce

Reading Time: 8 minutes In this post I will focus, as the title says, on tracking eCommerce, mainly on Wordpress WooCommerce stores and tell about a few cool tricks when it comes to Facebook Pixel tracking and Google Dynamic Remarketing via GTM.

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lead tracking, contact forms, gtm, ivan jerkic, the marketing guy, splitx, one ivan
AdTech
Ivan Jerkić

GTM: Lead Tracking and Contact Forms

Reading Time: 11 minutes Part one: lead tracking and contact forms. This is the first part of the post series on GTM tags & custom scripts I find the most useful in my projects. Here I will focus on tracking the leads from three most common contact forms: CF7, Elementor forms, or any AJAX-powered forms.

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