ivan jerkic, the marketing guy, splitx, one ivan

The marketing guy

Ivan Jerkić

I might know a thing or two about branding, performance marketing, content creation, product discovery & growth marketing, so to put it simply – I’m the marketing guy.

In numbers? 7 years in business, more than $7M in ad campaigns, and I cannot count how much in revenues for my clients. I am co-founder and CMO at SplitX.

Latest from my blog

purpose of marketing, marketing, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

What’s the purpose of marketing?

Reading Time: 2 minutes The purpose of marketing is to listen, to see, and to create accordingly. Start from the audience, not a product. Start with “you” instead of “us”. Sometimes it’s necessary to step back and ask ourselves “Why are we doing this in the first place?”

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brand's tone, brand's voice, ivan jerkic, the marketing guy, splitx, one ivan
Brand Marketing
Ivan Jerkić

How to find your brand’s tone and voice?

Reading Time: 3 minutes Branding goes way more than choosing a logotype and color scheme. A brand is the soul of a product. A product without a brand is nothing more than a commodity. Easily acquired, easily replaced, easily forgotten.

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The story of me

Born and raised in Split, Croatia. Traveled around a bit. Rooted down locally, but the world is my playfield (thank you Internet). Introvert, let’s say. Just an ordinary guy.

What do I like? I’m an avid blockchain fan and crypto investor. Or at least I think so. I like the “tech stuff”, no wonder. I like the sea & sun, traveling, writing, and football — not necessarily in that order.

On the contrary, I hate the status quo. There is always the next thing and the thing after, and after, and so on. You can do a lot in your life. Never settle.

I've worked with

And many more