ivan jerkic, the marketing guy, splitx, one ivan

Ivan Jerkić

Marketing / Growth / Technology

What do I do? I might know a thing or two about branding, performance marketing, content creation, product discovery & growth marketing. Why do I do it? To change something for the better, to push it further.

In numbers? 7 years in business, more than $7M in ad spend growing brands, and I cannot count how much generated revenue for my clients. I am the co-founder and chief marketing officer at SplitX.

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Ivan Jerkić

Marketing metrics of the Metaverse

Reading Time: 5 minutes Now, we’re on the brink of something new, virtually unknown and exciting — The Metaverse, as we call it. What, how, and why should we measure marketing efforts within it? It’s a compelling and hard-to-answer question.

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The story of me

I was born and raised in Split, Croatia, and I traveled around a bit. I’m rooted locally, but the world is my playfield (thank you, Internet). Introvert, let’s say—just an ordinary guy.

What do I like? I’m an avid blockchain fan and crypto investor. Or at least I think so. I like the “tech stuff,” no wonder. I like the sea & sun, traveling, writing, and football — not necessarily in that order.

On the contrary, I hate the status quo. There is always the next thing and the thing after, and so on. You can do a lot in your life. Never settle.

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