What do I do? I might know a thing or two about branding, performance marketing, content creation, product discovery & growth marketing. Why do I do it? To change something for the better, to push it further.
In numbers? 7 years in business, more than $7M in ad spend growing brands, and I cannot count how much generated revenue for my clients. I am the co-founder and chief marketing officer at SplitX.
Latest from my blog
Marketing metrics of the Metaverse
Reading Time: 5 minutes Now, we’re on the brink of something new, virtually unknown and exciting — The Metaverse, as we call it. What, how, and why should we measure marketing efforts within it? It’s a compelling and hard-to-answer question.
How much money do you waste on kids accidentally tapping on your ads?
Reading Time: 4 minutes TL;DR If you don’t manage your placements inventory and analyze campaign patterns on a strategic level, at least from time to time, while advertising to a generation that’s likely to have pre-school kids – you probably waste a lot.
The story of me
I was born and raised in Split, Croatia, and I traveled around a bit. I’m rooted locally, but the world is my playfield (thank you, Internet). Introvert, let’s say—just an ordinary guy.
What do I like? I’m an avid blockchain fan and crypto investor. Or at least I think so. I like the “tech stuff,” no wonder. I like the sea & sun, traveling, writing, and football — not necessarily in that order.
On the contrary, I hate the status quo. There is always the next thing and the thing after, and so on. You can do a lot in your life. Never settle.
I've worked with
