I’m a senior growth marketing strategist with over ten years of experience in the DTC e-commerce and SaaS sectors.

Currently, I lead the marketing teams at Hedera and Apipet, brands known for creating the world’s first bee-based natural supplements for humans and pets, respectively.

My consultancy work spans the entire growth marketing spectrum, including strategy, data analytics, paid media, PPC, CRO (conversion rate optimization), and performance creative.

Additionally, I’m marketing advisor at SplitX, an elite community of leaders in frontier technology.