A senior growth operator, inside your team.
I'm a fractional growth lead for founders who want a senior operator embedded in their team — not an agency next to it. End-to-end ownership of paid, creative, CRO, and retention — for 3–4 brands at a time. Based in Split, Croatia. Working worldwide.
Apply for an engagement slot →
Where I fit
You usually have three options. Here's how I sit between them.
| Agency | Senior in-house hire | Me — fractional | |
|---|---|---|---|
| Monthly cost | €3–8k + ad-spend fees | €8–15k+ loaded | €1.5–7k/mo depending on size and depth. Or revenue / profit share when it fits. |
| Who actually does the work | Junior buyers behind an account manager | One person, on your payroll | Me — leading. Mid-senior collaborators where execution needs hands. |
| Strategy ownership | Splintered across channels | One person, anchored to one company | One operator across the full funnel |
| Commitment | 6-month contracts | 12+ months and a hiring risk | Month-to-month. Skin in the game when the deal makes sense. |
| Time to value | 3–5 months (contract + onboarding + first results) | 5–7 months (hire + ramp + first results) | In your tools in days. Impact in 1–3 months. |
What I actually do
I run growth as a single P&L per brand — paid, creative, CRO, retention combined, not channel-by-channel.
- Paid acquisition (Meta, Google, TikTok) measured in MER and contribution margin, not platform-reported ROAS.
- Creative direction — most paid accounts plateau because the creative pipeline plateaus. If you have a creative team, I direct and brief them. If you don't, I help you build one or run an external partner on your behalf.
- CRO and offer design — landing pages, PDP, checkout, post-purchase. Tested against revenue, not micro-conversions.
- Retention and lifecycle — Klaviyo, segmentation, replenishment, the reason your CAC math actually works.
- A clear operating cadence — what gets reviewed, who's accountable, what ships. The thing most consultants skip.
Primarily DTC e-commerce. Also: SaaS, B2B lead-gen, and agencies who need a senior operator embedded with one of their accounts.
Selected work
I don't publish a client list. I treat your strategy and numbers the same way I'd want mine treated — privately. Named references on request after we've talked.
- A DTC pet-supplement brand taken from product launch to €50–100k/mo in six months. Profit-share structure.
- A different DTC supplement brand scaled across multiple markets over 14 months at improving MER.
- GTM and community growth work for an elite founder network in frontier tech.
- Multiple early-stage founders taken from "we have a product" to repeatable acquisition with revenue or profit-share deals.
10+ years. Brands across DTC, SaaS, agency, and lead-gen.
How I work
I take 3–4 engagements at a time. The cadence flexes with the work — sometimes weekly calls, sometimes every other week, sometimes a monthly check-in, sometimes only when a decision actually needs making. What stays constant is that I'm in your tools and contributing as a member of the team, not a consultant on the sidelines.
Engagements get structured around fit, not a fixed price list — fixed retainer, retainer plus a share of upside, or pure revenue / profit share when the upside is real and we both believe in it.
Diagnostic sprint. Two weeks. Full funnel audit — paid, creative, CRO, retention, lifecycle, P&L. Fixed fee. We decide afterward whether ongoing work makes sense.
During an engagement you get me directly — Slack, WhatsApp, or Telegram, whichever you actually use.
What I believe about growth
A few things I'd rather you know before we talk.
- Most DTC brands don't have a paid problem. They have a creative pipeline problem dressed up as a paid problem.
- Agencies optimize what's measurable in their dashboard. I optimize contribution margin.
- Most stalled growth I see is actually a unit-economics problem in disguise. The math has to work before the channels do.
- Fractional doesn't mean "less than full-time." It means more senior than you'd get full-time, at a fraction of the cost. Done right, it scales you up to your own team — not replaces one forever.
- I'd rather take a smaller retainer and a real piece of upside than a fat retainer for vanity work.
Not a fit if
- You want someone to execute your plan without challenge or pushback.
- You need weekly status decks instead of a working cadence shaped to the actual work.
- You expect tracked, attributable results inside 30 days.
- You're shopping on hourly rates.
- "Just run our ads" is the entire scope.
Apply
A short application — five questions.
Prefer a quick call first? Once I've read your application I'll send a calendar slot if we look like a fit.