I'm a senior growth marketing strategist with over ten years of experience driving revenue in the DTC e-commerce and SaaS sectors. I specialize in building comprehensive marketing engines that scale businesses sustainably.
Currently leading the marketing teams for brands globally recognized for creating the world's first bee-based natural supplements tailored for both humans and pets. Driving end-to-end growth, brand positioning, and customer acquisition.
Advising an elite community of leaders, founders, and innovators in the frontier technology space. Providing strategic guidance on go-to-market strategies and scalable community growth.
Over a decade of consultancy work spanning the entire growth marketing spectrum. I partner with founders and marketing teams to turn data into actionable, high-ROI marketing campaigns.
Building full-funnel frameworks that align product value with user acquisition, retention, and long-term monetization.
Translating complex data sets into clear, actionable insights to track performance and uncover new revenue opportunities.
Scaling ad spend efficiently across Meta, TikTok, and LinkedIn with strategies tailored for targeted audience growth.
Capturing high-intent traffic and driving conversions through meticulously optimized Google Search and Shopping campaigns.
Enhancing landing pages and user journeys through A/B testing to ensure maximum yield from existing traffic (CRO).
Directing ad creatives and copy that stop the scroll, resonate with target demographics, and drive measurable action.