ivan jerkic, marketing, venture building

Ivan Jerkić

Growth Marketer & Venture Builder

I am a senior growth marketing manager with over eight years of experience working with DTC e-commerce and SaaS companies.

My consultancy work covers the full spectrum of growth marketing, encompassing data analytics, paid media, PPC, CRO, and performance creative.

Latest from the blog

meta ads for b2b, ivan jerkic
Growth Marketing

Meta Ads for B2B. Yes or no?

Reading Time: 2 minutes In my recent exploration on my blog, I’ve tackled a burning question: Are Meta Ads a game-changer for B2B marketing? Pitting them against the traditional giants like LinkedIn, I’ve conducted an eye-opening experiment. The results? Well, they might just defy your expectations. Dive into the full story to uncover whether Meta Ads truly have the edge in the world of B2B.

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product first marketing later, product growth, growth marketing, startups, ivan jerkić
Growth Marketing

Product first, marketing later?

Reading Time: 2 minutes Product first, marketing later? This is a ticking time bomb. This post is inspired by Lenny Rachitsky’s research on the initial hires of a dozen renowned B2B startups. While exceptions exist, a clear trend emerges; many favor product development. Why is this risky? Read more in the blog post.

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The story of me

My passions run deep and wide, but above all, I’m a frontier tech aficionado. I thrive on exploring uncharted territories, discovering the next big thing, and pushing the boundaries of what’s possible.

You’ll find me with a cup of coffee soaking in the sun’s rays when I’m not chasing innovation. Of course, no two days are alike – variety is the spice of life, after all!

I don’t believe in settling for the status quo or striving for perfection – instead, I believe in taking bold action, embracing risks, and learning from mistakes. It’s all part of the journey – build, launch, and grow. That’s my mantra, and it’s taken me far beyond the ordinary.

I believe it will inspire you, too!